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Using virtual reality as part of your marketing strategy.

February 16, 2018

 

What is the first thing that comes to mind when you hear the term ‘virtual reality’?  Most people think of movie, or even computer games. However, Virtual reality (VR) is best described as an artificially generated environment by a 3D computer program and then presented to its user in a manner that simulates reality, hence has a definition beyond film or video programs.

 

The adoption of VR technologies today has been heavily influenced by social, economic, and technological dynamics. Globally, the adoption of VR has been vigorous due to its dynamic capabilities, from video to phone games, the tech is fast growing. Analysts indicate that by 2022 the industry would have hit about $33.90 billion. 

 

Virtual Reality and marketing

 

VR bring about a new platform opportunities for businesses in the world of marketing, especially for companies when it comes to engaging with their clients. Generally, marketers and companies are often looking for better approaches on how best they can package their goods and services, an event that brings VR into perspective.

 

For example, estate agents can use it to give their customers a virtual walk on the potential property and product marketing could use VR for product demos and prototyping of new products and environments…the possibilities are literally endless.

 

Here are my top 3 proposed applications of VR technology:

 

Improved customer connection

 

The marketing industry is one of the most competitive fields. The more a marketer treats their client to a better experience, the more the likelihood of retaining them. Most customers do not like being treated just as ‘mere numbers.’ By giving customers the chance to have an insight and experience of a company’s operations and productions, marketers would be elevated to a new level of marketing which boosts clients-business relationship and vice versa. With the VR tech experience, marketers can improve their connections with customers in several ways and ultimately build engagement and win!

 

Product testing and prototyping

 

VR technology has been transformative on how most product tests are conducted. Product testing, as a marketing technique it can be used by marketers to give customers an experience of the real product. 

 

Also, thanks to the VR you won’t be seeing some salespersons knocking at your doorstep or scheduling for a product’s demo’s appointment. In brief, VR provides a marketer with enough intelligence to understand their customers and provide value add content back regardless of location.

 

Improved sales

 

In improving the way of engaging with customers, there is a higher probability of companies attaining improved sales. As illustrated above, by 2022 the industry would have hit about a $33.90 billion mark. More so, this factor can also be attained through the quickening of the supply chain of goods and services from producers to buyers.

 

Summary

 

To sum up, the arrival of virtual reality brings about a new set of opportunities in digital marketing. It is still early days but as always those who adopt early will lead and win in this area of innovation, at the moment VR is cool, regardless of costs if you are wanting your brand to stand out from the crowd, be seen as an innovator, then this could be a sound investment.

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