The challenge: Thanks to faster internet and the ubiquity of mobile devices, live video-streaming is predicted to be one of the most popular social media tactics for 2017. If your business is brand new, however, knowing where to get started -- or even where to build an engaged audience on social media -- can be a challenge.
Your solution: Rather than jump straight into live-streaming a product demo to an audience of one, James Gaubert recommends covering all your social media bases first. Focus on building an engaged audience with curated, active social media pages. If you’re struggling to build a base, he suggests paid social media advertising. Create something that interests people, target the right audience and then sustain the momentum with an ongoing campaign to reach more people.
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