Great Social Content Ideas

James Gaubert - The Digital Diary

Recognize holidays and important dates

If you find yourself staring blankly at your computer screen, take a moment to check out your desktop calendar. Are there any upcoming holidays or notable dates? These are great opportunities for creating timely content.

For Valentine’s Day, you could run a “customer love” campaign to show appreciation. This could be as simple as sharing an image of something your brand loves, or post any love-themed image or quote.

Look to popular daily hashtags for ideas

Much like holidays and special dates, looking to daily hashtags for content ideas is another easy win.

Take your audience behind-the-scenes

The next time you’re sitting at your desk wondering what you’re going to post to your company’s Instagram account, take a look around your office. Is there anything happening that could be of interest to your audience? Even something as simple as a coworker’s birthday celebration can offer an opportunity to showcase your workplace culture, and create a deeper human connection to your brand.

Run a contes

While this might require a bit more planning and effort than other content ideas, the payoffs can be huge. Contests are a great way to connect with your audience and get them excited about your brand. Before you launch your contest, make sure you set clear goals, have a desirable prize ready, and provide guidelines for participants.

Shine a spotlight on your customers

A good way to show appreciation to your customers, and have unique content on hand, is by promoting customer profiles or sharing case studies. On Twitter, this could be as easy as a #FF (Follow Friday) post where you include a top customer’s handle in your Tweet.

On Instagram or Facebook, you can post case-study videos, Q&As, or other interesting profiles of your customers. Find unique ways to showcase them, and you show your audience that you appreciate each and every one of them.


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