GOOGLE LOVES VIDEOS
Videos increase the time spent by visitors on your site, and longer exposure builds trust and tells search engines that your site has good content. The video embedded on your website also increases the engagement and Youtube being a part of Google helps. There has been a significant increase on how much videos affect your search engine ranking. People prefer videos and therefore search engines are also likely to rate the website with videos, higher than the website without it.
VIDEOS BRING GREAT ROI
Video production brings a good return on investment. Although it’s not an easy task, it pays off big time. Videos are directly linked to sales, 74% of users who watched an explainer video have most likely bought a product. Therefore, crafting a video is better than just displaying visuals of the product.
VIDEOS INCREASE TRAFFIC
Videos can increase the traffic that’s coming to your website and increases the time spent by visitors on your site by an average 20%. Business folks regularly view business related videos, and about half of them visit the website homepage after watching videos. Moreover, videos are also shared more on social media sites. Video content is more likely to be shared with friends and social shares increase traction to your site.
VIDEOS ENGAGES EVEN THE LAZIEST BUYERS
Videos are not just a great tool for learning, but are also super easy to consume, even for the laziest of the learners. Modern customers prefer to see the product in action and videos are emerging as one of the strongest tools to give the live experience of the product usage. So, in a few minutes, you are giving all the necessary information to lazy buyers and boost their decision making.
ENGAGING THE MOBILE BUYERS
Mobile users have limited screen real estate and therefore videos have better engagement rates on mobile phones. Mobile video consumption is on the rise 100% every year. Smartphone users build a sense of personal connection with brands, showing video content or ads on their devices