© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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Creating an Awesome Video!

August 10, 2017

 

#SHORT 

 

Our attention span is really small, close to 30 seconds highlighted by a study. Therefore unless it’s a product explainer video, keep the video really short and save the rest of the content for follow up videos. 

 

#MIX

 

Bundle up everything and anything that your potential customers will be interested in, add video, stills of your product, employees, or location to add a variety to your products. 

 

#MESSAGE

 

Messages make videos effective, you can add a message from one of your employees or a client testimonial or recommendations or review from buyers to add authenticity to your brand and product. 

 

#HUMOROUS 

 

Humorous elements have better chances to click with the audience than a video with grave looks. 

 

#ACTION 

 

Every video should have a purpose attached to it, if customers liked your videos, they should have the option to reach you directly from the video. You can add CTAs to reach your website, or explore your products, or a special coupon or offer to give the user a chance to visit you again. Your customer should exactly know where to find you, so don’t forget to include your phone numbers, address, website address, and email. Even include your map for them to locate you. 

 

#VIRAL

 

Videos have more chances to be viral than online ad campaigns and it can be easy promoted on new platforms like social media and YouTube.

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