How to build a social war room!
We’ve all heard about it, and many are still asking for it: The “Social Media War Room” is rumored to be where all that social magic happens. It’s a room of 5-20 social media managers, executives, designers, and strategists monitoring one event in the hope that maximizing social conversation can do great work… or is it?
With technology like Hootsuite and Klipfolio readily available can we actually setup a social war room on our laptops and run it whilst watching Netflix??
A couple of things to think about…
Streamline That Approval Process
As most social media managers know, the approval process for your monthly editorial calendar can sometimes take up to two weeks. If you are going to setup a social war room you need to be able to react and react quick!
Activate Alerts for all social Activity
It might be easy for big brands to gather twenty people into a room, but for small brands and social media marketing parties of one, you have only one pair of eyes to catch all the opportunities that relate to your brand.
Prepare Content in Advance
Prepare content for as many social scenarios as you can around an event. This will also help you get pre-approval so that you can act with greater alacrity in the moment.
Use the right technology
There is a ton of different social media listening and analytics tools on the market today, far more than there were even a year ago! Find the solution that is right for your business, look at your followers, your channels, languages and markets! Your social media war room will only be as good as the data that you are using so make sure you get it right!
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