Can't think of anything to post on social?

James Gaubert - Can't think of anything to post on social?

Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes.

This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.

Ask relevant questions

If you want to win friends and influence people, renowned self-improvement author Dale Carnegie recommends expressing genuine interest in them.

Do this by asking your audience for their opinion or thoughts on a topic relevant to your industry.

For example, if you are a makeup brand, you could ask “What are your must-have makeup essentials this summer? Share in the comments below!” instead of a more generic “Any fun summer plans?” Encourage the sharing of information that other audience members will find valuable, and you’ll undoubtedly see greater engagement.

Recognize holidays and important dates

If you find yourself staring blankly at your computer screen, take a moment to check out your desktop calendar. Are there any upcoming holidays or notable dates? These are great opportunities for creating timely content.

For Valentine’s Day, you could run a “customer love” campaign to show appreciation. This could be as simple as sharing an image of something your brand loves, or post any love-themed image or quote.

Look to popular daily hashtags for ideas

Much like holidays and special dates, looking to daily hashtags for content ideas is another easy win.

By understanding popular daily hashtags and the most appropriate way to use them, you can significantly boost your engagement and brand visibility.” Check out that post for a comprehensive look at the different types of daily hashtags you can incorporate into your social media content.

Take your audience behind-the-scenes

The next time you’re sitting at your desk wondering what you’re going to post to your company’s Instagram account, take a look around your office. Is there anything happening that could be of interest to your audience?

Even something as simple as a coworker’s birthday celebration can offer an opportunity to showcase your workplace culture, and create a deeper human connection to your brand.

  • Employee profiles, including executives and even the CEO

  • Workplace tours to showcase where and how your products are made

  • Office pet features

  • Action shots of employees and team members hard at work

Photos and videos from events that your brand organized or is involved in

Run a contest

While this might require a bit more planning and effort than other content ideas, the payoffs can be huge. Contests are a great way to connect with your audience and get them excited about your brand. Before you launch your contest, make sure you set clear goals, have a desirable prize ready, and provide guidelines for participants.

Shine a spotlight on your customers

A good way to show appreciation to your customers, and have unique content on hand, is by promoting customer profiles or sharing case studies. On Twitter, this could be as easy as a #FF (Follow Friday) post where you include a top customer’s handle in your Tweet.

On Instagram or Facebook, you can post case-study videos, Q&As, or other interesting profiles of your customers. Find unique ways to showcase them, and you show your audience that you appreciate each and every one of them.

Answer a common question

If you notice your social media mentions including the same questions being asked over and over again, you have your next post idea. Create a post or video where you feature one question and answer it as best you can for your audience.

The answer is valuable to your audience and you save yourself time by answering the question proactively. This also shows your audience and customers that you care.

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