As Pokemon Go slides down the interest level-o-meter, Snapchat is again thrust back into the collective consciousness. Agencies and brands I talk to have a quandary – most want to “do” Snapchat but don’t know how to work with Snapchat – a key area Snapchat is ramping up efforts in. Snapchat remains a firm favourite with users (Snapchat – and not Facebook – is currently the second most downloaded app in the US but many brands and agencies are missing tricks; here are five ways to get ahead of the pack:
1) Go beyond Snapchat and use it as an offline/online push mechanic
Stories are all well and good but how about some goddamn ROI you can measure? Good metrics and analysis will eventually come from the brand (it always does and it’ll always be just rubbish enough to get away with) so make your own. Create screenshot-able vouchers, use code words for POS, use SMS shortcodes, short URLs to unlock, download and sign-up these snappers. Don’t rely on a system that is built to make the owner smarter – fish the fishies out with good value mechanics.
2) Grow your following in smarter ways
Beyond promoting your unique snapcode (the yellow ghost icon) across platforms multiple times; the easier way to get people to add your profile is through the custom URL every account has. The format is simple: www.snapchat.com/add/YOURUSERNAME. Now why aren’t you putting this under plain text tweets, on printed materials, at the end of every blog post and on stickers? The options are endless. Simply use a masked shortened URL for even more tracking
3) Create more lines in each snap for more text
This is a simple one but great for snaps that need more info (like voucher snaps). Use any app that allows you to create empty lines (Buffer, Notes, Email etc) to create four or five empty lines. Once you have created the blank lines simply copy them and then open Snapchat and tap the “T” icon on any snap and paste int the caption box as you would normally. Place your cursor on the larger box and start typing on each of your lines. TOP TIP! Don’t over do this, look slick not overproduced