Snapchat: Advertisements with an expiration date
Snapchat took the social media world by storm. It was embraced by the digitally savvy users and thousands, more like millions of photos, videos and drawings are sent monthly. It was a ‘given’ that brands and businesses would start embracing the app as well. If you have never heard of Snapchat, it is a video/photo messaging app that allows users to take pictures, record videos, add text to images and send them to one of their contacts.
Very few brands have used Snapchat as a marketing medium, but in this year you won’t be able to ignore it. The hook is the time limit to content and the expiration date. You can create integrated marketing campaigns that offer exclusive content to the younger generation, which is quite difficult to do. Create teasers for upcoming products/services either with photos or videos that only exist for a few seconds. This creates an exclusivity to your campaigns, which users love.
The key takeaway here is that real-time marketing is becoming more and more popular, and companies need to create platforms which allows users to be a part of the experience, not just experiencing it.