Content continues to be one of the most important aspects of online marketing; however, methods are rapidly changing.
Today, successful businesses will be the ones that understand this dynamic shift and develop a strategy that accounts for new changes. Content marketing is more valuable than ever and heavily invested companies are seeing huge returns. The good news is that regardless of your size or available resources, there are targeted strategies available to you. Content marketing can be scaled according to your needs and options exist for every budget.
In order to make 2015 your most successful year for content marketing, here are some valuable and timely tips. Find ways to incorporate them into your strategy and discover why so many successful companies point to content marketing as their highest returning area of business.
Invest in Visual Content
We live in a visual world. When it comes to content marketing, this is convenient. Digital
technology is evolving at a rapid pace and has given marketers the chance to tell stories through the use of videos, info-graphics, iconography and compelling imagery. Using the fact that 94 percent of content with visuals get more total views than textual content, you should be aiming to incorporate visual elements in every single post, article, and tweet you produce.
Learn to Curate
It’s becoming increasingly clear that customers are less interested in promotional content and more drawn to thought leadership and lifestyle quality content. In other words, you should stop trying to force-feed sales copy and invest in developing yourself as a reputable source of valuable content. The best way to do this is by learning to curate relevant content from across the web and providing your followers with information they want and need – not just pushing product!
Repurpose for Max Value
Unless you have a massive team of content creators, it’s difficult to produce tons of material on a daily basis. In order to maximize the value of the content you do publish, find ways to
repurpose it for continued use. For example, you can pull key points from an article and tweet them throughout the week, or fold into Facebook posts; or you could use a long blog post as a launching point for an entire blog series. Whatever you choose to do, finding ways to repurpose material will allow you to extend the valuable life of your content.
Micro-segmentation will be key in 2015 and beyond. As the Internet becomes increasingly saturated, the only way for smaller companies and brands to stand out from the crowd will be to target a niche community or a highly-specialized segment of the larger market. This can be done by incorporating long tail keywords, linking up with industry blogs, and focusing on social media to connect with a local or relevant target market.
Your marketing focus this year – as in years past – should be on producing and distributing quality content. However, as the weeks and months pass by, it will be important to recognize the shifts taking place and to adapt your efforts accordingly.
The current state of content marketing never stays still for long and you must be ready to evolve with it.