© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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October 12, 2016

Make it long enough to count. Sure, 100 words of fresh content is better than no new content at all. Still, search engines tend to give preference to longer blogs and articles. Try to shoot for at least 300 words, but if you can get to 500 or more, go for it. There has been a lot of research that shows that search engines tend to favor "in-depth" content of at least 2,000 words

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May 26, 2016

Take a step back and think about that headline for a second. Imagine “googling” on Facebook and being able to buy products through a messaging app on Facebook? How great is that. What is even more amazing is you can use it to your advantage for your customers/clients.

At the moment Facebook is working on a test for their own search engine, which will result in stronger search capabilities within social media. Brands will also get an automatic (visibility) boost with these search...

May 22, 2016

Use these highly actionable tips to give your customer acquisition a huge boost this year

Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across channels.

The desire for authentic, personal brand interaction isn’t going anywhere. As you enter the new year, it’s wise to keep in mind t...

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