© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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May 22, 2016

Use these highly actionable tips to give your customer acquisition a huge boost this year

Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across channels.

The desire for authentic, personal brand interaction isn’t going anywhere. As you enter the new year, it’s wise to keep in mind t...

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