The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more.
Many brands are using micro-influencers – people with a smaller number of followers on social media, but who create a much bigger impact. Yet with an endless pool of micro-influencers to choose from - and a much lengthier planning
Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes.
This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.
Ask relevant questions
If you want to win friends and influence people, renowned self-improvement author D...
These are the actions you can do tomorrow. In my view, there are two keys areas to focus on…
Google Search Console review
Google Search Console is often neglected, but it can be one of the best sources of information for identifying quick wins. Working through Search Console’s navigation from top to bottom, I would look for any errors or warnings. The main areas to review include:
Structured data. Ensure there are no errors within your markup.