© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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June 28, 2017

The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more. 

Many brands are using micro-influencers – people with a smaller number of followers on social media, but who create a much bigger impact. Yet with an endless pool of micro-influencers to choose from - and a much lengthier planning

process - how can brands ensure they...

February 25, 2017

These are the projects that will likely make a real difference to performance in 2017 and shouldn’t be overlooked.

While every project is unique and has its own priorities, three main areas are important to dial up the consumer-centricity of your SEO campaign.

Accelerated Mobile Pages (AMP)

On September 20, 2016, Google began rolling out accelerated mobile pages across the main mobile search results; this global rollout was expected to be completed by the end of 2016. In short, the...

February 22, 2017

Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes.

This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.

Ask relevant questions

If you want to win friends and influence people, renowned self-improvement author D...

February 19, 2017

These are the actions you can do tomorrow.  In my view, there are two keys areas to focus on…

Google Search Console review

Google Search Console is often neglected, but it can be one of the best sources of information for identifying quick wins. Working through Search Console’s navigation from top to bottom, I would look for any errors or warnings. The main areas to review include:

  • Structured data. Ensure there are no errors within your markup.

  • HTML improvements. Revising...

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