© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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May 3, 2017

As we nearly hit the halfway mark in 2017 I thought i'd pen some quick thoughts on whats going on in the world of PPC! Having just finished this I realise that it is not the quick read I was planning.....apologies!

Personalised Targeting

For the last few years, there has been a rise of audience targeting features and now in 2017 we are finally seeing marketers take advantage. We starting to see a rise in personalised ads with audience targeting options being integrated directly in...

December 26, 2016

Personalization, aka one-to-one marketing, is the key to delivering delightful customer experiences.

Consider this: you visit a landing page and enter your name and email to download an eBook on social media marketing.The next time you visit the same site, you’re greeted by name. Not only that, you are also shown more eBooks related to social media marketing.

This is the digital equivalent of the maitre’d at your favorite hotel greeting you by name and ushering you to your favorit...

December 17, 2016

2017 may well be bringing uncertainty (thank you Trump and BREXIT), but we’re shirking that and focusing instead on the awesome tech trends ahead. Here’s our top 5 picks for 2017:

2017 is the year that we'll all get serious about AI (Artificial Intelligence) – that’s everything from speech recognition software to robotics. The challenge is going to be businesses deciding how it can work for them.

Digital twinning. Businesses will save big on prototypes by digitally twinn...

October 12, 2016

Make it long enough to count. Sure, 100 words of fresh content is better than no new content at all. Still, search engines tend to give preference to longer blogs and articles. Try to shoot for at least 300 words, but if you can get to 500 or more, go for it. There has been a lot of research that shows that search engines tend to favor "in-depth" content of at least 2,000 words

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