June 28, 2017

The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more. 

Many brands are using micro-influencers – people with a smaller number of followers on social media, but who create a much bigger impact. Yet with an endless pool of micro-influencers to choose from - and a much lengthier planning

process - how can brands ensure they...

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© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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