July 24, 2017

Not so long ago I was watching the Social Network movie on television, there was at least one or two scenes where Mark Zuckerberg talked about not monetizing Facebook….ahhh how those days are long gone!

Is it just me or are Facebook ads popping up all over the place? And not in a good way!

- It started selling mid-roll video ads, and more importantly, it started funding video projects that could host those ads. It’s even paying video publishers to make TV shows for Facebook, a c...

June 18, 2017

You may have noticed a very interesting feature, that’s been widely liked (or love reacted to) by Facebook users, that has just made its way to messages and comments - FB reactions

It has given users the previously unavailable ability to express their true emotions on social media. When people see cute cat videos, they can express their love. When they see funny prank videos, they can express their laughter.

Rolling out Facebook reactions was a genius idea - but not for the reason...

August 10, 2016

Facebook has firmly established itself as the primary social media platform across most age and demographic ranges. In many ways, it has supplanted Google as the go-to place for curated recommendations on brands, goods and services.

Here’s three inexpensive ways to market your business on Facebook:

1. Encourage customer sharing through flattery.

Facebook marketing is most effective when a customer learns about a brand, product or service through the recommendation of friends. Studi...

May 26, 2016

Take a step back and think about that headline for a second. Imagine “googling” on Facebook and being able to buy products through a messaging app on Facebook? How great is that. What is even more amazing is you can use it to your advantage for your customers/clients.

At the moment Facebook is working on a test for their own search engine, which will result in stronger search capabilities within social media. Brands will also get an automatic (visibility) boost with these search...

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© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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