April 29, 2018

Everything you ever needed to know on all things digital! This has to be the go-to-glossory of technical terms, jargon and buzzwords!

August 10, 2016

Facebook has firmly established itself as the primary social media platform across most age and demographic ranges. In many ways, it has supplanted Google as the go-to place for curated recommendations on brands, goods and services.

Here’s three inexpensive ways to market your business on Facebook:

1. Encourage customer sharing through flattery.

Facebook marketing is most effective when a customer learns about a brand, product or service through the recommendation of friends. Studi...

August 2, 2016

As Pokemon Go slides down the interest level-o-meter, Snapchat is again thrust back into the collective consciousness.  Agencies and brands I talk to have a quandary – most want to “do” Snapchat but don’t know how to work with Snapchat – a key area Snapchat is ramping up efforts in.  Snapchat remains a firm favourite with users (Snapchat – and not Facebook – is currently the second most downloaded app in the US but many brands and agencies are missing tricks; here are five ways...

May 31, 2016

SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives.

There may not be a total SEO-altering shakeup in the near future, but these are three big things to take into account...

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© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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