© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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August 28, 2017

So I've been running this blog for well over a year now and figured that its finally time that i move with times and practice what I preach, with that in mind i'm pleased to announce the launch of my new YouTube channel and video blog...vlog if you will!

The purpose of the vlog is to help give you hints, tips and tricks on how to improve your digital marketing presence. However, unlike the lengthy articles that I post on here I have decided to focus on short, sharp bite sized pie...

August 13, 2017

GOOGLE LOVES VIDEOS

Videos increase the time spent by visitors on your site, and longer exposure builds trust and tells search engines that your site has good content. The video embedded on your website also increases the engagement and Youtube being a part of Google helps. There has been a significant increase on how much videos affect your search engine ranking. People prefer videos and therefore search engines are also likely to rate the website with videos, higher than the we...

August 10, 2017

#SHORT 

Our attention span is really small, close to 30 seconds highlighted by a study. Therefore unless it’s a product explainer video, keep the video really short and save the rest of the content for follow up videos. 

#MIX

Bundle up everything and anything that your potential customers will be interested in, add video, stills of your product, employees, or location to add a variety to your products. 

#MESSAGE

Messages make videos effective, you can add a message from one of your e...

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