© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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April 2, 2017

SEO content can include any of the following:

  • Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.

  • Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs ar...

March 28, 2017

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bot...

March 20, 2017

Is one of your goals to create amazing content, news releases, or product communications that are sticky and well formatted? Want to grab your target customers’ attention amongst all the online content clutter? If so then, please read on.

Strategy 1: Human Interest Stories

Human interest stories are very sticky and are most likely to go viral, they focus on core human emotions and are relatable to almost everyone. For this reason, many major corporations use human interest stories...

March 14, 2017

Social media is constantly evolving and can be hard to predict what’s coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set ourselves up for success with some best practices and logical anticipation based on user behavior and industry trends.

A good social media strategy is critical to seeing marketing success now and down the road.  With social media expected to take...

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