© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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June 18, 2017

You may have noticed a very interesting feature, that’s been widely liked (or love reacted to) by Facebook users, that has just made its way to messages and comments - FB reactions

It has given users the previously unavailable ability to express their true emotions on social media. When people see cute cat videos, they can express their love. When they see funny prank videos, they can express their laughter.

Rolling out Facebook reactions was a genius idea - but not for the reason...

May 16, 2017

The winners of the inaugural MENA Search Awards have been announced.

The awards, produced by Don’t Panic Events and presented in association with Plan B, celebrate the expertise, talent and achievements of the search industry and, its organisers say, are the premiere celebration of search engine optimisation, pay-per-click (PPC) and content marketing in the Middle East and North Africa.

Among other categories, three awards were given for best small agency, and two for best large a...

May 10, 2017

Ok so its unusual of me to push out a post that is all about self loving and not about industry best practice, added value etc but today I make the exception!

Tonight is the MENA Search Awards and this has the potential to be a big night for us! 

Two years ago I setup the agency from scratch, nothing but an empty office space with some rotten carpet tiles and dirty windows! Two years later we employ over 25 people and are lucky to count the likes of McLaren, Johnson & Johnson, Bui...

May 3, 2017

As we nearly hit the halfway mark in 2017 I thought i'd pen some quick thoughts on whats going on in the world of PPC! Having just finished this I realise that it is not the quick read I was planning.....apologies!

Personalised Targeting

For the last few years, there has been a rise of audience targeting features and now in 2017 we are finally seeing marketers take advantage. We starting to see a rise in personalised ads with audience targeting options being integrated directly in...

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