© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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August 7, 2017

Hiding Everything Behind Hamburgers

I love hamburgers, not just the irresistible juicy cheesy ones, but also the three lines hiding the entire navigation in the mobile interface. The hidden options get revealed on a single tap. Furthermore, it allows users to access a preferred item easily instead of following a certain serial order in navigation.

WHY AVOID?

  • A clever solution that got misused in the desktop web design where hiding the navigation options is not required.

  • Us...

August 5, 2017

Overdose of Parallax

In Parallax Scrolling, the background moves slower than the foreground, creating a 3D effect. It’s a hot favorite among designers to enhance designs and add a subtle depth to the elements, but can be overwhelming if executed by amateurs.

WHY AVOID?

  • Heavy use of graphics and javascript slows down the website.

  • It’s bad for SEO as single page layout with parallax design has only a little content for search engines to crawl.

  • It has severe usability is...

July 26, 2017

We all know that it's ridiculously expensive to live on the Palm… Why? Because it's an amazing place to live.

Well, it can also be staggeringly expensive if you want to target certain keywords using AdWords, Google's pay-per-click (PPC) advertising platform.

Why? Because certain keywords are super valuable.

What is the Google AdWords equivalent of The Palm?


"Business Services."

If you want to target these insanely competitive keywords, it will cost you a whopping $58.64, o...

June 28, 2017

The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more. 

Many brands are using micro-influencers – people with a smaller number of followers on social media, but who create a much bigger impact. Yet with an endless pool of micro-influencers to choose from - and a much lengthier planning

process - how can brands ensure they...

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