© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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August 17, 2017

Recognize holidays and important dates

If you find yourself staring blankly at your computer screen, take a moment to check out your desktop calendar. Are there any upcoming holidays or notable dates? These are great opportunities for creating timely content. 

For Valentine’s Day, you could run a “customer love” campaign to show appreciation. This could be as simple as sharing an image of something your brand loves, or post any love-themed image or quote.

Look to popular daily hash...

July 24, 2017

Not so long ago I was watching the Social Network movie on television, there was at least one or two scenes where Mark Zuckerberg talked about not monetizing Facebook….ahhh how those days are long gone!

Is it just me or are Facebook ads popping up all over the place? And not in a good way!

- It started selling mid-roll video ads, and more importantly, it started funding video projects that could host those ads. It’s even paying video publishers to make TV shows for Facebook, a c...

July 19, 2017

We’ve all heard about it, and many are still asking for it: The “Social Media War Room” is rumored to be where all that social magic happens. It’s a room of 5-20 social media managers, executives, designers, and strategists monitoring one event in the hope that maximizing social conversation can do great work… or is it?

With technology like Hootsuite and Klipfolio readily available can we actually setup a social war room on our laptops and run it whilst watching Netflix??

A couple...

June 18, 2017

You may have noticed a very interesting feature, that’s been widely liked (or love reacted to) by Facebook users, that has just made its way to messages and comments - FB reactions

It has given users the previously unavailable ability to express their true emotions on social media. When people see cute cat videos, they can express their love. When they see funny prank videos, they can express their laughter.

Rolling out Facebook reactions was a genius idea - but not for the reason...

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