© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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January 15, 2017

Search engine optimization is evolving at lightning speed and it is time to examine the digital marketing landscape for the 2017.

There have been numerous developments in SEO over the past 12 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm updates constantly keep business owners on their toes, several other trends are expected to take shape in 2017.

Here are a few things look out for in the ensuing months:

Optimization for user in...

December 21, 2016

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father and daughter.

But while those ads were fairly subtle, its latest effort minces no words. "Retail Therapy" puts Ikea's "Where Life Happens" campaign into blunt action with a website where products are renamed to match common Google searches in Sweden....

May 26, 2016

Take a step back and think about that headline for a second. Imagine “googling” on Facebook and being able to buy products through a messaging app on Facebook? How great is that. What is even more amazing is you can use it to your advantage for your customers/clients.

At the moment Facebook is working on a test for their own search engine, which will result in stronger search capabilities within social media. Brands will also get an automatic (visibility) boost with these search...

May 18, 2016

Ok so I was going to come up with 10 but thats been done before right?

So we here go - nine little nuggets for you!

- Google’s advertising revenue is larger than that of the entire U.S. print industry. (The Wonder of Tech)

- 30% of companies outsource their paid search advertising, and 28% do so for display advertising. (MediaPost)

- Total internet advertising spending is growing 16% per year. Mobile accounts for 11% of the total. (TechCrunch)

- 61% of CMOs say search engines are an...

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