© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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May 16, 2017

The winners of the inaugural MENA Search Awards have been announced.

The awards, produced by Don’t Panic Events and presented in association with Plan B, celebrate the expertise, talent and achievements of the search industry and, its organisers say, are the premiere celebration of search engine optimisation, pay-per-click (PPC) and content marketing in the Middle East and North Africa.

Among other categories, three awards were given for best small agency, and two for best large a...

April 2, 2017

SEO content can include any of the following:

  • Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.

  • Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs ar...

March 3, 2017

 The challenge: The world of SEO is constantly changing, especially when it comes to local listings, Google maps and mobile optimization. Local citations are a key component of ranking algorithms in Google. But it’s not enough to just claim your listing. You also need to identify and clean up duplicate listings that could be causing confusion among your customer base, and ensure all your listing information is up to date.

Your solution: James Gaubert advises that each busine...

February 25, 2017

These are the projects that will likely make a real difference to performance in 2017 and shouldn’t be overlooked.

While every project is unique and has its own priorities, three main areas are important to dial up the consumer-centricity of your SEO campaign.

Accelerated Mobile Pages (AMP)

On September 20, 2016, Google began rolling out accelerated mobile pages across the main mobile search results; this global rollout was expected to be completed by the end of 2016. In short, the...

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