March 3, 2017

 The challenge: The world of SEO is constantly changing, especially when it comes to local listings, Google maps and mobile optimization. Local citations are a key component of ranking algorithms in Google. But it’s not enough to just claim your listing. You also need to identify and clean up duplicate listings that could be causing confusion among your customer base, and ensure all your listing information is up to date.

Your solution: James Gaubert advises that each busine...

February 19, 2017

These are the actions you can do tomorrow.  In my view, there are two keys areas to focus on…

Google Search Console review

Google Search Console is often neglected, but it can be one of the best sources of information for identifying quick wins. Working through Search Console’s navigation from top to bottom, I would look for any errors or warnings. The main areas to review include:

  • Structured data. Ensure there are no errors within your markup.

  • HTML improvements. Revising...

February 14, 2017

These pages aim to win organic search results, so they need to be well optimised for search if they’re to stand any chance of doing so. Adhering to best practice will, therefore, be vital:

  • Content needs to align with the keywords/queries your targeting

  • URL should be interesting; readable by humans; reflect the content within (ideally

containing your core keyword(s), and reflect the hierarchy of your site

  • Meta description should be between 150-160 characters and act...

January 19, 2017

Will 2017 be the year that computers outsmart human brains? Maybe. It’s one of the many high-tech trends that everyone is keeping an eye on.

But how does that change the game for Google search and those working so hard to optimize their websites for search?

Here are the ways Artificial Intelligence can affect you if Google search and SEO are important.

Less black-hat tactics

As Artificial Intelligence takes over Google search, one of the things SEOs will need to be on the lookout fo...

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© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom