© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

Subscribe to my blog and 

receive my latest articles in

your inbox!

RSS Feed

January 15, 2017

Search engine optimization is evolving at lightning speed and it is time to examine the digital marketing landscape for the 2017.

There have been numerous developments in SEO over the past 12 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm updates constantly keep business owners on their toes, several other trends are expected to take shape in 2017.

Here are a few things look out for in the ensuing months:

Optimization for user in...

December 21, 2016

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father and daughter.

But while those ads were fairly subtle, its latest effort minces no words. "Retail Therapy" puts Ikea's "Where Life Happens" campaign into blunt action with a website where products are renamed to match common Google searches in Sweden....

October 9, 2016

Write about something people care about. Nobody knows your business like you do — so what kind of expert advice or tips do you have that you can share? If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth posts you can work those keywords into. Don't be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they'll be likely...

August 13, 2016

Search engine marketing is a powerful promotional method that can have a dramatic impact on sales if executed properly.

Here are a few expert tips that could help you take advantage of this channel to build long-term revenues.

The most successful digital promotion discipline is known as search engine optimization (SEO) and it relies on the unique nature of online searches to push the most adaptable brands to prominence without a huge investment.

However, not everyone can achieve th...

Please reload