© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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April 2, 2017

SEO content can include any of the following:

  • Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.

  • Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs ar...

March 11, 2017

Ok so its a rainy Saturday afternoon and i'm sat here playing with my site and thought why not share some quick website tips...ok so here we go...

1. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

2. Make your website mobile-friendly! The 2016 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a...

March 8, 2017

The challenge: Online reputation management can be tricky for businesses, as many companies aren’t even sure how to get started. Even if companies believe that they’ve got a handle on their reviews, Google’s autocomplete function could be filled with negative terms that are a huge blow to potential customers.

Compounding this challenge is the fact that online reputation management has been fraught with “black-hat” hacker tactics for years, making it difficult to know exactly what...

March 3, 2017

 The challenge: The world of SEO is constantly changing, especially when it comes to local listings, Google maps and mobile optimization. Local citations are a key component of ranking algorithms in Google. But it’s not enough to just claim your listing. You also need to identify and clean up duplicate listings that could be causing confusion among your customer base, and ensure all your listing information is up to date.

Your solution: James Gaubert advises that each busine...

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