© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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April 2, 2017

SEO content can include any of the following:

  • Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.

  • Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs ar...

March 8, 2017

The challenge: Online reputation management can be tricky for businesses, as many companies aren’t even sure how to get started. Even if companies believe that they’ve got a handle on their reviews, Google’s autocomplete function could be filled with negative terms that are a huge blow to potential customers.

Compounding this challenge is the fact that online reputation management has been fraught with “black-hat” hacker tactics for years, making it difficult to know exactly what...

February 28, 2017

When it comes to online ads, you might have seen the terms PPC and CPC. But what do they mean?

To begin, PPC stands for pay-per-click. It’s a type of online ad in which advertisers pay a fee each time one of their ads is clicked. Google AdWords is an example of a popular PPC advertising system.  In AdWords, people bid on certain keywords in order for their clickable ads to appear in Google’s search results. For instance, if someone wants to promote their local cake shop using Goo...

February 6, 2017

A pay-per-click landing page tends to rely on paid advertisements driving traffic to them. Brands pay the host of the ad for each click the ad receives, so tying these clicks directly to revenue is far more important than it would be for an SEO focussed landing page.

Everything on these pages, therefore, has to be optimised to encourage a valuable conversion. They’re usually much more succinct with a lot less ‘noise’ distracting from the key conversion goal. And they’re often vis...

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