© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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July 26, 2017

We all know that it's ridiculously expensive to live on the Palm… Why? Because it's an amazing place to live.

Well, it can also be staggeringly expensive if you want to target certain keywords using AdWords, Google's pay-per-click (PPC) advertising platform.

Why? Because certain keywords are super valuable.

What is the Google AdWords equivalent of The Palm?


"Business Services."

If you want to target these insanely competitive keywords, it will cost you a whopping $58.64, o...

July 1, 2017

Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads

Use CRM lead data and reporting:

This is an area that is often discussed, but hardly ever executive properly. Whether we directly integrate CRM data into AdWords or use downloaded reports, it is easy to still use conversion tracking to find leads and which keywords convert, but the goal is the quality of lead, which is the stage after the initial inquiry,...

May 3, 2017

As we nearly hit the halfway mark in 2017 I thought i'd pen some quick thoughts on whats going on in the world of PPC! Having just finished this I realise that it is not the quick read I was planning.....apologies!

Personalised Targeting

For the last few years, there has been a rise of audience targeting features and now in 2017 we are finally seeing marketers take advantage. We starting to see a rise in personalised ads with audience targeting options being integrated directly in...

February 28, 2017

When it comes to online ads, you might have seen the terms PPC and CPC. But what do they mean?

To begin, PPC stands for pay-per-click. It’s a type of online ad in which advertisers pay a fee each time one of their ads is clicked. Google AdWords is an example of a popular PPC advertising system.  In AdWords, people bid on certain keywords in order for their clickable ads to appear in Google’s search results. For instance, if someone wants to promote their local cake shop using Goo...

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