© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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May 22, 2016

Use these highly actionable tips to give your customer acquisition a huge boost this year

Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across channels.

The desire for authentic, personal brand interaction isn’t going anywhere. As you enter the new year, it’s wise to keep in mind t...

May 18, 2016

Ok so I was going to come up with 10 but thats been done before right?

So we here go - nine little nuggets for you!

- Google’s advertising revenue is larger than that of the entire U.S. print industry. (The Wonder of Tech)

- 30% of companies outsource their paid search advertising, and 28% do so for display advertising. (MediaPost)

- Total internet advertising spending is growing 16% per year. Mobile accounts for 11% of the total. (TechCrunch)

- 61% of CMOs say search engines are an...

May 14, 2016

There are several benefits with utilising social media marketing, and using Instagram is a great marketing tool for brands wanting to acquire more customers and gain more visibility. It’s also an incredible platform for people who enjoy sharing their stories and moods through pictures.

However, in a business perspective, posting photos on Instagram and not getting little to no likes, or not having your follower count increase is both disappointing and discouraging. So how do we r...

May 12, 2016

The world is quickly becoming digital. People are consuming digital content on a daily basis. Companies are starting to recognise the importance of getting digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in this field.

Soon, all traditional marketing forms will disappear as digital marketing will replace them. While some generations will no doubt lament the loss of paper newspapers, books and old fashio...

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