© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

Subscribe to my blog and 

receive my latest articles in

your inbox!

RSS Feed

March 3, 2017

 The challenge: The world of SEO is constantly changing, especially when it comes to local listings, Google maps and mobile optimization. Local citations are a key component of ranking algorithms in Google. But it’s not enough to just claim your listing. You also need to identify and clean up duplicate listings that could be causing confusion among your customer base, and ensure all your listing information is up to date.

Your solution: James Gaubert advises that each busine...

February 28, 2017

When it comes to online ads, you might have seen the terms PPC and CPC. But what do they mean?

To begin, PPC stands for pay-per-click. It’s a type of online ad in which advertisers pay a fee each time one of their ads is clicked. Google AdWords is an example of a popular PPC advertising system.  In AdWords, people bid on certain keywords in order for their clickable ads to appear in Google’s search results. For instance, if someone wants to promote their local cake shop using Goo...

January 19, 2017

Will 2017 be the year that computers outsmart human brains? Maybe. It’s one of the many high-tech trends that everyone is keeping an eye on.

But how does that change the game for Google search and those working so hard to optimize their websites for search?

Here are the ways Artificial Intelligence can affect you if Google search and SEO are important.

Less black-hat tactics

As Artificial Intelligence takes over Google search, one of the things SEOs will need to be on the lookout fo...

October 4, 2016

Get your keyword research on. If you're going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a spreadsheet. Keep track of how many times you work the keywords into your web content writing, and use the right tools to track where you rank for the keywords you target. Don't know where to g...

Please reload