© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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March 14, 2017

Social media is constantly evolving and can be hard to predict what’s coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set ourselves up for success with some best practices and logical anticipation based on user behavior and industry trends.

A good social media strategy is critical to seeing marketing success now and down the road.  With social media expected to take...

March 11, 2017

Ok so its a rainy Saturday afternoon and i'm sat here playing with my site and thought why not share some quick website tips...ok so here we go...

1. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

2. Make your website mobile-friendly! The 2016 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a...

March 8, 2017

The challenge: Online reputation management can be tricky for businesses, as many companies aren’t even sure how to get started. Even if companies believe that they’ve got a handle on their reviews, Google’s autocomplete function could be filled with negative terms that are a huge blow to potential customers.

Compounding this challenge is the fact that online reputation management has been fraught with “black-hat” hacker tactics for years, making it difficult to know exactly what...

March 6, 2017

The challenge: Thanks to faster internet and the ubiquity of mobile devices, live video-streaming is predicted to be one of the most popular social media tactics for 2017. If your business is brand new, however, knowing where to get started -- or even where to build an engaged audience on social media -- can be a challenge.

Your solution: Rather than jump straight into live-streaming a product demo to an audience of one, James Gaubert recommends covering all your social medi...

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