© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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May 16, 2017

The winners of the inaugural MENA Search Awards have been announced.

The awards, produced by Don’t Panic Events and presented in association with Plan B, celebrate the expertise, talent and achievements of the search industry and, its organisers say, are the premiere celebration of search engine optimisation, pay-per-click (PPC) and content marketing in the Middle East and North Africa.

Among other categories, three awards were given for best small agency, and two for best large a...

April 2, 2017

SEO content can include any of the following:

  • Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.

  • Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs ar...

March 28, 2017

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bot...

March 20, 2017

Is one of your goals to create amazing content, news releases, or product communications that are sticky and well formatted? Want to grab your target customers’ attention amongst all the online content clutter? If so then, please read on.

Strategy 1: Human Interest Stories

Human interest stories are very sticky and are most likely to go viral, they focus on core human emotions and are relatable to almost everyone. For this reason, many major corporations use human interest stories...

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