© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

Subscribe to my blog and 

receive my latest articles in

your inbox!

RSS Feed

June 18, 2017

You may have noticed a very interesting feature, that’s been widely liked (or love reacted to) by Facebook users, that has just made its way to messages and comments - FB reactions

It has given users the previously unavailable ability to express their true emotions on social media. When people see cute cat videos, they can express their love. When they see funny prank videos, they can express their laughter.

Rolling out Facebook reactions was a genius idea - but not for the reason...

May 3, 2017

As we nearly hit the halfway mark in 2017 I thought i'd pen some quick thoughts on whats going on in the world of PPC! Having just finished this I realise that it is not the quick read I was planning.....apologies!

Personalised Targeting

For the last few years, there has been a rise of audience targeting features and now in 2017 we are finally seeing marketers take advantage. We starting to see a rise in personalised ads with audience targeting options being integrated directly in...

February 16, 2017

The world of Internet advertising is ever-changing and dynamic. New updates and features by most of the platforms, CPC advertising is undergoing rapid change. 2016 saw similar changes and it turned out well for the industry

Rise of Shopping Campaigns

Google constantly adds features to its shopping campaign and will continue to do so. Shopping campaigns allow marketers to add other information such as prices, product ratings, and Twitter followers. Further updates in 2016 allow mar...

May 22, 2016

Use these highly actionable tips to give your customer acquisition a huge boost this year

Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across channels.

The desire for authentic, personal brand interaction isn’t going anywhere. As you enter the new year, it’s wise to keep in mind t...

Please reload