© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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February 16, 2018

What is the first thing that comes to mind when you hear the term ‘virtual reality’?  Most people think of movie, or even computer games. However, Virtual reality (VR) is best described as an artificially generated environment by a 3D computer program and then presented to its user in a manner that simulates reality, hence has a definition beyond film or video programs.

The adoption of VR technologies today has been heavily influenced by social, economic, and technological dynami...

August 17, 2017

Recognize holidays and important dates

If you find yourself staring blankly at your computer screen, take a moment to check out your desktop calendar. Are there any upcoming holidays or notable dates? These are great opportunities for creating timely content. 

For Valentine’s Day, you could run a “customer love” campaign to show appreciation. This could be as simple as sharing an image of something your brand loves, or post any love-themed image or quote.

Look to popular daily hash...

July 24, 2017

Not so long ago I was watching the Social Network movie on television, there was at least one or two scenes where Mark Zuckerberg talked about not monetizing Facebook….ahhh how those days are long gone!

Is it just me or are Facebook ads popping up all over the place? And not in a good way!

- It started selling mid-roll video ads, and more importantly, it started funding video projects that could host those ads. It’s even paying video publishers to make TV shows for Facebook, a c...

July 19, 2017

We’ve all heard about it, and many are still asking for it: The “Social Media War Room” is rumored to be where all that social magic happens. It’s a room of 5-20 social media managers, executives, designers, and strategists monitoring one event in the hope that maximizing social conversation can do great work… or is it?

With technology like Hootsuite and Klipfolio readily available can we actually setup a social war room on our laptops and run it whilst watching Netflix??

A couple...

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