© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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July 26, 2017

We all know that it's ridiculously expensive to live on the Palm… Why? Because it's an amazing place to live.

Well, it can also be staggeringly expensive if you want to target certain keywords using AdWords, Google's pay-per-click (PPC) advertising platform.

Why? Because certain keywords are super valuable.

What is the Google AdWords equivalent of The Palm?


"Business Services."

If you want to target these insanely competitive keywords, it will cost you a whopping $58.64, o...

June 28, 2017

The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more. 

Many brands are using micro-influencers – people with a smaller number of followers on social media, but who create a much bigger impact. Yet with an endless pool of micro-influencers to choose from - and a much lengthier planning

process - how can brands ensure they...

April 2, 2017

SEO content can include any of the following:

  • Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.

  • Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs ar...

February 28, 2017

When it comes to online ads, you might have seen the terms PPC and CPC. But what do they mean?

To begin, PPC stands for pay-per-click. It’s a type of online ad in which advertisers pay a fee each time one of their ads is clicked. Google AdWords is an example of a popular PPC advertising system.  In AdWords, people bid on certain keywords in order for their clickable ads to appear in Google’s search results. For instance, if someone wants to promote their local cake shop using Goo...

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