© 2017 James Gaubert - The Digital Diary - Berkshire, United Kingdom

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February 9, 2018

James Gaubert discusses the hottest social media trends for 2018!

March 20, 2017

Is one of your goals to create amazing content, news releases, or product communications that are sticky and well formatted? Want to grab your target customers’ attention amongst all the online content clutter? If so then, please read on.

Strategy 1: Human Interest Stories

Human interest stories are very sticky and are most likely to go viral, they focus on core human emotions and are relatable to almost everyone. For this reason, many major corporations use human interest stories...

March 6, 2017

The challenge: Thanks to faster internet and the ubiquity of mobile devices, live video-streaming is predicted to be one of the most popular social media tactics for 2017. If your business is brand new, however, knowing where to get started -- or even where to build an engaged audience on social media -- can be a challenge.

Your solution: Rather than jump straight into live-streaming a product demo to an audience of one, James Gaubert recommends covering all your social medi...

February 19, 2017

These are the actions you can do tomorrow.  In my view, there are two keys areas to focus on…

Google Search Console review

Google Search Console is often neglected, but it can be one of the best sources of information for identifying quick wins. Working through Search Console’s navigation from top to bottom, I would look for any errors or warnings. The main areas to review include:

  • Structured data. Ensure there are no errors within your markup.

  • HTML improvements. Revising...

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