We all know that it's ridiculously expensive to live on the Palm… Why? Because it's an amazing place to live. Well, it can also be staggeringly expensive if you want to target certain keywords using AdWords, Google's pay-per-click (PPC) advertising platform. Why? Because certain keywords are super valuable. What is the Google AdWords equivalent of The Palm? "Business Services." If you want to target these insanely competitive keywords, it will cost you a whopping $58.64, on a
Not so long ago I was watching the Social Network movie on television, there was at least one or two scenes where Mark Zuckerberg talked about not monetizing Facebook….ahhh how those days are long gone! Is it just me or are Facebook ads popping up all over the place? And not in a good way!
- It started selling mid-roll video ads, and more importantly, it started funding video projects that could host those ads. It’s even paying video publishers to make TV shows for Facebook
We’ve all heard about it, and many are still asking for it: The “Social Media War Room” is rumored to be where all that social magic happens. It’s a room of 5-20 social media managers, executives, designers, and strategists monitoring one event in the hope that maximizing social conversation can do great work… or is it? With technology like Hootsuite and Klipfolio readily available can we actually setup a social war room on our laptops and run it whilst watching Netflix?? A c
Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads Use CRM lead data and reporting: This is an area that is often discussed, but hardly ever executive properly. Whether we directly integrate CRM data into AdWords or use downloaded reports, it is easy to still use conversion tracking to find leads and which keywords convert, but the goal is the quality of lead, which is the stage after the initial inq