Search engine marketing is a powerful promotional method that can have a dramatic impact on sales if executed properly. Here are a few expert tips that could help you take advantage of this channel to build long-term revenues. The most successful digital promotion discipline is known as search engine optimization (SEO) and it relies on the unique nature of online searches to push the most adaptable brands to prominence without a huge investment. However, not everyone can achi
Facebook has firmly established itself as the primary social media platform across most age and demographic ranges. In many ways, it has supplanted Google as the go-to place for curated recommendations on brands, goods and services. Here’s three inexpensive ways to market your business on Facebook: 1. Encourage customer sharing through flattery. Facebook marketing is most effective when a customer learns about a brand, product or service through the recommendation of friends.
Instagram is gaining massive popularity among consumers and brands alike. But many small businesses still don’t know exactly what to do with the platform. If you’re still unsure about exactly how to use Instagram to benefit your business, it might help to look at what other successful businesses are doing with the platform. Those are exactly the types of insights released in a new study by TrackMaven. One of the most interesting tidbits from the report is that only 50 percent
As Pokemon Go slides down the interest level-o-meter, Snapchat is again thrust back into the collective consciousness. Agencies and brands I talk to have a quandary – most want to “do” Snapchat but don’t know how to work with Snapchat – a key area Snapchat is ramping up efforts in. Snapchat remains a firm favourite with users (Snapchat – and not Facebook – is currently the second most downloaded app in the US but many brands and agencies are missing tricks; here are five wa